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Nowy GONOW Poruszaj się swobodnie Żyj w pełni
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The 2026 Melbourne Caravan & Camping Leisurefest recently concluded at Sandown Racecourse in Melbourne. As the second-largest caravan and camping show in Victoria, the event brought together many of Australia’s leading caravan brands and outdoor industry players, drawing more than 20,000 visitors. It is a landmark annual event for the Australian caravan industry.
Snowy River Caravans, NewGonow RV’s core brand in Australia, made a major appearance at the show. It officially launched its full MY’27 range and new 48V electrical system in the Australian market. Thanks to its innovative products, an outstanding stand experience, and strong customer reputation, Snowy River took home two top honors: the Best Stand Award and the People’s Choice Award. Together they showcase the real strength of a Chinese caravan brand overseas.
This show marked the first public appearance of the Snowy River MY’27 range at a major industry event in Victoria. Breaking away from the traditional display format, the brand created an immersive, scenario-based launch space that showcased the core strengths of its new-generation products and the appeal of life on the road.
While most caravans on the market still rely on 12V electrical systems, Snowy River is the first to fit a 48V system as standard across its entire MY’27 range, debuting this industry-leading power platform in Australia. The system has been optimized for core Australian use cases such as outdoor touring, long-distance road trips, and off-grid camping. It significantly improves power supply stability, endurance, and practicality outdoors, giving Australian caravan owners a smarter and more liberating way to travel.
Throughout the four-day show, the stand drew consistently large crowds. Many industry buyers and end users came to experience the vehicles in person, see the technical innovations and quality upgrades up close, and responded with widespread praise.
Among many local and international brands, Snowy River stood out for its brand presentation and product strength, winning two prestigious awards and marking a breakthrough in both reputation and overall competitiveness.
The Best Stand Award is a major Victorian industry honor that Snowy River has won again after three years. It is an authoritative endorsement of the brand’s stand design, brand image, and scenario-based experience, and reflects the brand’s mature overseas operations and premium positioning. The People’s Choice Award, voted for by show attendees, carries particular weight as a public honor. Snowy River won it among 23,000 visits to the show, which directly reflects the strength of the MY’27 products and the brand’s solid reputation and influence in the Australian market.
The standout results at this show are the fruit of Snowy River’s long-term commitment to the Australian and New Zealand markets, its focus on product innovation, and its refined brand management. Miao Xuezhong, founder of NewGonow RV, visited the Melbourne show in person. He toured the brand’s stand, experienced the MY’27 range and the new 48V electrical system firsthand, gathered frontline market feedback, and expressed strong approval of the brand’s results.
Miao said: “Winning two awards and launching our new products are a double endorsement of Snowy River from both the industry and consumers. Australia is a mature caravan market, and continuing to make breakthroughs here is the best proof of our brand’s and team’s commitment to overseas markets. The upgrade to the 48V electrical system is the core result of our focus on customer needs and our commitment to technical innovation. NewGonow will continue to deepen its global footprint and, through solid manufacturing, quality local service, and ongoing product innovation, consolidate our advantage in Australia and New Zealand and keep delivering the core competitiveness of Chinese caravan brands.”
NewGonow RV empowers travel life around the world through smart manufacturing. At the Melbourne show, Snowy River achieved its three core goals: launching new technology, winning industry honors, and building brand momentum.
Image: The Snowy River Australia team
Going forward, Snowy River will draw on NewGonow RV’s global R&D and manufacturing strengths to iterate on core technologies, refine product quality, and improve local services. It will continue to build its presence in Australia and share with customers worldwide an outdoor lifestyle built on freedom, refinement, and variety, while steadily advancing NewGonow RV’s global development strategy.
